Automatically connect ads to relevant page experiences. Logging user data is an easy way to influence future marketing campaigns. Discover landing page best practices or increase your conversion rates. Landing pages create free landing pages with landerapp landing page builder. Ebooks can help businesses build credibility and generate leads, but presentation is key. Its not too hard to read and provides a good synopsis of the ebook and value it contains. The definitive guide to testing and tuning for conversions. In this article ill show you how to design an ebook landing page and in the process examine real life. Learn how to design, optimize, and test the best landing pages so you can significantly increase your conversion rates. This 58page guide will teach you everything you need to know about landing page optimization lpo, including examples, workflow and. Tim ash download extended bio is the president and ceo of sitetuners and its parent company epic sky.
You may need to click through to each ebook postclick landing page to see some of the points we discuss. Follow these optimization tips to keep visitors who land on your web page from moving to other sites. Our services cover this area and guarantee you best results with highest roi. Browse more than 12 book landing page examples, curated by us to ensure the highest quality. This is the best and longest post on landing page optimization ever. Use them to offer your prospects a free gift like an ebook or checklist, and collect their name and email in return. Download it once and read it on your kindle device, pc, phones or tablets. Landing page optimization lpo is the process of improving elements on a. Your conversions will ultimately suffer if your keywords arent researched. Here customers have the opportunity to convert and either become an. Instapage customers enjoy an average conversion rate of 16%4x higher than the industry average. Were also able to test and iterate more rapidly, which is a win for everyone.
The attention ration is an important metrics and we all should keep it 1. Research shows that businesses with 1015 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages and those with more than 40 landing pages increase conversions by over 500%. Scroll down, and youll see another get the ebook cta to remind users. Explore our everexpanding library of digital marketing resources, ebooks, webinars, guides, tech support, and inspiration. We offer beautiful and fully customisable ebook and education landing pages for writers so that they can advertise as well as sell their ebook on their own platform. How to keep leads interested and minimize bouncerates.
Make your cta specific to the benefits of your offer. Use features like bookmarks, note taking and highlighting while reading landing page optimization. It covers everything from killer landing page essentials and b2bb2c landing page needs to campaign optimization and qa testing. Free html landing page templates make every one beneficial who are needing to create websites for launching new products and initiating promotion. How to design a ebook landing page according to industry leaders. Optimize your landing page as part of your web design and conversion strategy, and youll be well on your way to online marketing success. Landing pages are an established part of the online marketing conversion funnel, typically. He is the author of ecommerce bestseller landing page optimization. Landing page optimization involves using quick info forms to log user data.
This is a page that is designed with no distractions so that it converts site visitors into leads. Landingfolio features the best book landing page designs on the web. Oli gardner, conversion rate optimization expert and cofounder of unbounce, argues that every campaign you. Choose a free landing pages website template to start creating your stunning website. In it, youll learn the nine elements of high converting landing page design, how to maximize seo and usability, and how to test effectiveness and calculate roi. An optimized landing page gives potential leads one action to take to get your content. Get the guides, checklists, and worksheets you need to market like a pro. Free marketing resources to help you grow your business. You can also use landing pages to validate your idea, build a coming soon waitlist, and much more. An ebook landing page wordpress theme with dozens of readymade pages, 247 support, wordpress live customizer, power page builder, and more. Created by our global community of independent web developers. This article gives you insight into what is landing page optimization, and youll even learn a few different tips on how to increase the percentage of people that make use of your offer. Landing page optimization lpo is the process of improving elements on a website to increase conversions. Weve seen conversion increases of over 70%, just by switching a clients landing page over to unbounce.
Landing page testing finally enables experimentation so customers can help shape their own website content. Instapage ebooks give you an insight into the tips and best practices you need to know to create optimized landing pages, marketing funnels, and paid marketing campaigns. Here are 8 ebook landing page examples that missed the mark. Awesome post on landing page optimization, you post title was so appealing the most entertaining guide to landing page optimization youll ever read i agreed. Amid many bootstrap landing pages, snow is beautiful, highly flexible, mobilefriendly, freshfaced, and allrounder template for webmasters. This 58page guide will teach you everything you need to know about landing page optimization lpo, including examples, workflow and more. It is obvious that once youve tapped the potential of your landing page, youll test it again. Landing page optimization requires significant testing. The social media tiles on your ebook landing page may help to make your boss happy, but they only serve to distract your prospects from the goal. Best ebook landing page templates if you are looking for a platform to sell your ebook, then these ebook landing pages are what you need. Not having the sheer numbers needed to be able to make an informed decision will just cut all your efforts short. Meclabs has developed the metatheory of landing page optimization that has been proven to work in thousands of experiments. Get the ultimate guide to landing page optimization for free and start optimizing your landing pages like the pros.
Cta for the ultimate guide to landing page optimization below however. Explore over 100 landing page templates across all industries, optimized to land you more leads. Grow your business with these free marketing resources. Get inspired by these 21 brilliant landing page design examples. Download our free ebook of 43 ab testing case studies from the worlds leading companies for test ideas and inspiration. No marketing campaign is full without highconverting landing page, effective lead generation and customer interaction sequences.
The ultimate guide to landing page optimization unbounce. Landing page optimization is a subset of conversion rate optimization cro, and involves using methods such as ab testing to improve the conversion goals of a given. Landing page optimization what is landing page optimization. Thats where landing page optimization comes into play because creating an enjoyable user experience will persuade visitors to fulfill the. What an optimized landing page looks like with examples. Unlike your runofthemill webpage, a landing page has one mission. How to build an online course landing page with examples. Take each and every stage of your business growth further with expert training. Plugin to change login page url to secure it from hackers attacks 7 plugin for customization of admin panel. Sign up to our free newsletter and get a free exlusive.
Work with beautiful, retinaready galleries, social media features, email marketing and so more. All templates are fully customizable with drag and drop. Thats because landing page optimization and the conversion optimization that comes with it are all about statistics and probability. Why landing page optimization matters for your online business. It is the page where all of your hard work to nurture visitors and encourage them to get closer to you is put to the test. If your analytics graph looks like this, work on traffic first, optimization second. Landing pages are customized pages that your leads are directed to from a social media page, an email send. Plugin to change login page url to secure it from hackers attacks 7 plugin for customization. Lpo landing page optimization lpo is the process of improving elements on a website to increase conversions. Check out our free ebook on landing page optimization. It describes seo and how it has changed, and then personalizes the.
Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine r. Landing page optimization is a subset of conversion rate optimization cro, and involves using methods such as ab testing to improve the conversion goals of a given landing page. Smart traffic get aipowered optimization that automatically matches each visitor to the landing page most. The beauty is that this is a true winwin customers get the experience they want and companies get improved conversion rates. The goal of your landing page is to keep a potential customer interested enough to keep readingideally, they will fill out your form and become a lead. However, for longer pages, we only displayed above the fold. Choosing the right landing page design for your ebook can become a. Landing pages work systematically to transform cold traffic into leads, leads into customers, and customers into raving fans. Successful landing pages dont happen by accident, they follow a carefully crafted formula. The information presented is excellent for the middle level digital marketer looking to up their game or as the first step into becoming a landing page optimization subject matter expert. From an organic social media post, push visitors to a landing page where they can submit their information in exchange for the exclusive content. The most entertaining guide to landing page optimization.
As the graph below shows, 85% of companies with a superior landing page optimization strategy test their landing page elements, whereas only 26% of companies with an inferior strategy vouch for ab testing. Creating an ebook landing page that converts ab tasty. Grab this easytoread ebook and nail those fundamentals. Download our free introductory ebook on landing page design and optimization and youll have all the knowledge you need to start boosting your site conversions today.
Want to learn more about optimizing landing pages for lead generation. A good example would be the promotion of an ebook for the purpose of lead generation. But designing a landing page thats maximized for conversion isnt all that simple. Free ebook available on why you should consider online advertising for your business and more. Landing page optimization means that you strategically craft your landing page with images, layout, language, and links. Postclick automation pca is the category of marketing technology that enables marketers to maximize advertising conversions by automating the postclick stage in the advertising funnel. So, not optimizing your ebook landing pages for conversions will mean. Landing page optimization can be confusing if youre not familiar with the term. An ebook landing page wordpress theme with dozens of readymade pages, wordpress live customizer, power page builder. A comprehensive assessment can reveal inefficiencies that have developed over time as well as opportunities to optimize your food or beverage plant. Your landing page is one of the most important parts of your site. Without a landing page, which many websites dont have, users could enter your website in any number of ways. A landing page is designed in a way to receive and convert traffic from an online marketing campaign. Find out how to triple landing page conversions and get the highest roi from facebook ads.
If your content offer is a landing page optimization ebook, dont just say download now or get the ebook. A landing page is the first page you land when you click on a link that directs you to a website. When was the last time you analyzed all the moving parts of your facility. Michael harwood turn landing pages into profits with the right tools. The definitive guide to testing and tuning for conversions kindle edition by ash, tim. Beretta would be much better served to use this space for testimonials to cement the benefits of the ebook. This second edition published 2012 version of landing page optimization covers the full array of topics within the science and art of optimizing landing pages. A simple guide to optimizing your landing pages infographic. This group was created for marketers interested in landing page design, ab testing, and conversion optimization. Labels within form fields have the potential to confuse and.
743 1075 686 1414 1221 569 1411 1037 1208 285 614 348 781 1132 489 1202 1490 773 38 568 1414 789 545 1313 116 1040 97 1179 548 1412 811 619 448 37 719 1056 876 1392 964